Client Profiles

Our clients come from many industries and every single one requires a unique approach.

Perth Gourmet Trader

GeersSullivan has helped Jonathan and Kirstie Kemble to grow their wholesale business and pursue exciting new opportunities.

Recently opening two retail outlets at the newly developed Yagan Square, Perth Gourmet Trader has joined the vibrancy of Perth’s food and wine landscape. GeersSullivan is proud to have contributed to this success.

Background

In 2010, Jonathan and Kirstie Kemble established Perth Gourmet Trader, a wholesale fine food and wine company. Though originally the business was the Western Australian franchise of a national company, in April 2017 the husband and wife duo branched out on their own.

Known as the ‘curators of flavour’, Perth Gourmet Trader carefully selects each premium product to ensure an exceptional culinary experience for their clients, who range from Optus Stadium to Petition and Deli Divine.

Since then Jonathan and Kirstie have expanded Perth Gourmet Trader into two retail ventures at Yagan Square’s Market Hall that showcase their high quality products – Perth Gourmet Trader Deli and Wheat St, a European inspired restaurant that serves pasta, bruschetta and salads.

Our Approach

Coming from a chef and banking background respectively, Jonathan and Kirstie were new to business when they started Perth Gourmet Trader. Therefore, at first our Associate Director, Ashley Dawson, assisted them with their cash flow, pricing, lodgements and so on with the ultimate goal of profitability. Later, Ashley and the GeersSullivan team provided strategic analysis and advice regarding taxation and financial planning.

When the opportunity arose to open two retail outlets, Ashley assisted Jonathan and Kirstie with their application to the Metropolitan Redevelopment Authority (MRA). The tendering process was very comprehensive and included anticipating the foot traffic from various points in Perth and Northbridge and the amount of coffees, alcoholic beverages and food that would be purchased.

Once Jonathan and Kirstie were successful in their application, Ashley and the GeersSullivan team began the process of helping to secure financing. After the building and fitout at Yagan Square was finished, Perth Gourmet Trader Deli and Wheat St opened on 28 February 2018.

We have also assisted Jonathan and Kirstie with how to structure the businesses to operate side-by-side in the most tax-effective manner possible, with Perth Gourmet Trader providing stock to Wheat St and the Perth Gourmet Trader Deli.

Outcome

Jonathan and Kirstie are both hands on and, as proactive business owners, like to understand GeersSullivan’s financial strategies. Over time, this has meant that they’re in a better position to plan, anticipate potential issues and address them.

Over the years Ashley and the GeersSullivan team has helped Jonathan and Kirstie to:

  • Source financial software that is better suited to Perth Gourmet Trader’s needs and volume of business
  • Manage cash flow and increase overall financial stability and profitability, which allows them to grow their business and pursue lucrative opportunities
  • Engage a bookkeeper to monitor their weekly and monthly finances, which has freed Kirstie to focus on their core business activities
  • Successfully complete the tender process for Yagan Square
  • Establish two new retail outlets, including securing finance for the fitout
  • Structure their businesses to maximise profitability

“GeersSullivan has become part of the Perth Gourmet Trader family. We couldn’t imagine running our businesses without them. They really ‘get’ what we do and who we are as people. The GeersSullivan team has empowered us to grow and expand, and are so supportive of what we want to achieve. In fact, they regularly check in with us to see how we’re going. We wouldn’t trust anyone else with our finances.” – Jonathan and Kirstie Kemble, owners of Perth Gourmet Trader, Kemble Foods and Wheat St.

Kimberley Aboriginal Law & Cultural Centre (KALACC)

We’ve helped the Kimberley Aboriginal Law & Cultural Centre (KALACC) achieve greater financial insight. In turn, they’re now in a better position to allocate funding to their programs and create an even greater positive impact on their community.

Background

KALACC is an Aboriginal corporation, which is a specific type of not-for-profit legal entity. They support the traditional cultural practices of the 30 Aboriginal language groups of the Kimberley region in Western Australia.

KALACC receives funding from up to 30 streams at any time, including government bodies and private sector corporations. Therefore, their financials are especially vast.

When GeersSullivan first started working with KALACC in October 2015 their financials were approximately 6–12 months behind. This made it difficult to aptly allocate funding to their activities or know exactly what was left to spend within their grants.

Additionally, with programs often funded by several grants there’s more to track than your average not-for-profit. As Wes says, KALACC’s finances are “a bit like a juggling act – there are always balls in the air and things being shifted from one place to another!”

Our Approach

We have a very hands-on, responsive approach to working with KALACC. Our Senior Manager, Tom Francis, is the primary contact for their day-to-day needs, with assistance from Director Chris Grieve.

GeersSullivan’s role can be likened to an external Chief Financial Officer and accountant in one. As well as completing financial reports and assisting with grant acquittals, we also help with strategic planning, provide guidance regarding salary issues and so on. Tom even travels to Broome every 6 months to be part of KALACC’s Annual General Meeting or brief the Board.

It’s a collaborative relationship where we’re responsive to KALACC’s specific needs, such as holding training sessions with staff. We translate the financial things so that KALACC’s team can make informed decisions about how best to spend their funding.

In fact, Tom exchanges emails with Wes most days and has such an extensive knowledge of the organisation and its staff that he feels like one of the team. You might say that we’re KALACC’s southern division, 3,000 kilometres away.

Outcomes

GeersSullivan has helped KALACC by:

  • Implementing systems that increase operational efficiency and the effectiveness of financial data
  • Providing a comprehensive, up-to-date snapshot of their financials
  • Increasing the timeliness of reliable, accurate information
  • Allowing for better allocation of funding streams to relevant programs and eliminating incidents where funding has had to be returned
  • Empowering staff with the knowledge and surety to make informed decisions and plan strategically
  • Allowing Wes to divert his attention to more pertinent matters for the organisation, such as sourcing new funding and developing new programs
  • Listening to the staff’s needs, helping them to learn and building their confidence in their own financial management

Through our work with KALACC we’ve seen the subtle yet large impact this increased financial insight has had for their organisation and the wider community. It’s very rewarding work.

“I really appreciate how enthusiastically GeersSullivan has entered our juggling act – learning about our organisation, really understanding what’s needed, being extremely responsive and working in a collegial way. It’s good to work with people who have such a commitment to us.” – Wes Morris, KALACC Coordinator

Acton Rockingham and Baldivis

We’ve been right alongside the owners as they’ve grown their real estate business from a two person partnership to a 25-strong team.

When the daily commute to Rockingham became too much for Scott, we helped him transition out of the business and begin working on new projects.

Background

Roger and Scott initially approached Chris in 2005 to do a valuation and due dilligence on a local real estate agency they were considering buying. The numbers made sense and they went ahead, with Chris handling the ASIC secretarial work to move the transfer along without a hitch. In 2006 the Perth property boom hit, enabling Roger and Scott to grow the business rapidly. All throughout this process, Chris provided periodic reporting and analysis and discussion of business metrics, managing the expansion and looking at what effects the commitments in leasing and staff numbers had on the business. This level of collaboration meant the partners could pursue their goals without stretching themselves too far.

In time, Scott decided he wanted to pursue other projects and together we began working on a succession plan that would provide a fair outcome for both owners.

Our Approach

Chris’ longtime relationship and regular communication with Roger and Scott meant that the conversation around succession happened naturally and in the course of their meetings. This allowed Chris to develop a plan more efficiently than if they had been a brand new client without the benefit of history and assured compliance.

Outcome

A considered and carefully structured succession plan allowed Roger to buy out Scott’s share of the company and Scott to exit with a handsome return on his investment—with minimal tax implications for both. Roger took over the reins with his wife Melinda, continuing to grow the business and establishing a second office in Baldivis in 2013. They now have over 25 staff and Chris continues to work closely with the business.

“My decision to work with Chris was the best business decision I ever made” Roger Moorhouse

RM Surveys

We developed a tailored strategy to allow the company founders to exit through a gradual management buyout.

Background

Our relationship with RM Surveys began as an independent company accountant. (Both owners have their own personal accountants.) In addition to handling the company’s Tax Compliance, we would meet quarterly to look at their results, define KPIs and talk about where the business was going. A couple of years ago the conversation turned to succession and both owners were looking to exit the business with slightly different timeframes.

Our Approach

There were a number of good young people in the business who the owners wanted to develop into a strong management team and give them the opportunity to take over the business gradually. Along with the owners, we created a bespoke funding model for each individual to show how they could generate funding and buy into the business over time—something that made everybody happy.

Outcome

As the company accountant, our role is to ensure continuity and the best result for all shareholders of the company. Three people from the management team bought in a year ago and are now looking at their next buy-in. The owners now have a succession model in place timed over 7 years to allow them to phase out their involvement and sell their equity in the business.

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