Perth Gourmet Trader

Business Type: Wholesale/Restaurant Client Since: 2010

GeersSullivan has helped Jonathan and Kirstie Kemble to grow their wholesale business and pursue exciting new opportunities.

Recently opening two retail outlets at the newly developed Yagan Square, Perth Gourmet Trader has joined the vibrancy of Perth’s food and wine landscape. GeersSullivan is proud to have contributed to this success.


In 2010, Jonathan and Kirstie Kemble established Perth Gourmet Trader, a wholesale fine food and wine company. Though originally the business was the Western Australian franchise of a national company, in April 2017 the husband and wife duo branched out on their own.

Known as the ‘curators of flavour’, Perth Gourmet Trader carefully selects each premium product to ensure an exceptional culinary experience for their clients, who range from Optus Stadium to Petition and Deli Divine.

Since then Jonathan and Kirstie have expanded Perth Gourmet Trader into two retail ventures at Yagan Square’s Market Hall that showcase their high quality products – Perth Gourmet Trader Deli and Wheat St, a European inspired restaurant that serves pasta, bruschetta and salads.

Our Approach

Coming from a chef and banking background respectively, Jonathan and Kirstie were new to business when they started Perth Gourmet Trader. Therefore, at first our Associate Director, Ashley Dawson, assisted them with their cash flow, pricing, lodgements and so on with the ultimate goal of profitability. Later, Ashley and the GeersSullivan team provided strategic analysis and advice regarding taxation and financial planning.

When the opportunity arose to open two retail outlets, Ashley assisted Jonathan and Kirstie with their application to the Metropolitan Redevelopment Authority (MRA). The tendering process was very comprehensive and included anticipating the foot traffic from various points in Perth and Northbridge and the amount of coffees, alcoholic beverages and food that would be purchased.

Once Jonathan and Kirstie were successful in their application, Ashley and the GeersSullivan team began the process of helping to secure financing. After the building and fitout at Yagan Square was finished, Perth Gourmet Trader Deli and Wheat St opened on 28 February 2018.

We have also assisted Jonathan and Kirstie with how to structure the businesses to operate side-by-side in the most tax-effective manner possible, with Perth Gourmet Trader providing stock to Wheat St and the Perth Gourmet Trader Deli.


Jonathan and Kirstie are both hands on and, as proactive business owners, like to understand GeersSullivan’s financial strategies. Over time, this has meant that they’re in a better position to plan, anticipate potential issues and address them.

Over the years Ashley and the GeersSullivan team has helped Jonathan and Kirstie to:

  • Source financial software that is better suited to Perth Gourmet Trader’s needs and volume of business
  • Manage cash flow and increase overall financial stability and profitability, which allows them to grow their business and pursue lucrative opportunities
  • Engage a bookkeeper to monitor their weekly and monthly finances, which has freed Kirstie to focus on their core business activities
  • Successfully complete the tender process for Yagan Square
  • Establish two new retail outlets, including securing finance for the fitout
  • Structure their businesses to maximise profitability

“GeersSullivan has become part of the Perth Gourmet Trader family. We couldn’t imagine running our businesses without them. They really ‘get’ what we do and who we are as people. The GeersSullivan team has empowered us to grow and expand, and are so supportive of what we want to achieve. In fact, they regularly check in with us to see how we’re going. We wouldn’t trust anyone else with our finances.” – Jonathan and Kirstie Kemble, owners of Perth Gourmet Trader, Kemble Foods and Wheat St.

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